The Samsung QN43LS03FAFXZC "The Frame" TV transforms your living room with its elegant design that transforms into a work of art when not in use. Its matte 4K QLED screen eliminates reflections for an optimal viewing experience.

The NQ4 AI Gen2 processor intelligently optimizes every image, while Quantum HDR technology reveals impressive detail in both dark and bright scenes. The matte screen faithfully reproduces works of art without shine.

- 43" 4K QLED display with matte anti-reflective coating

- NQ4 AI Gen2 processor with adaptive optimization

- Dual LED technology for precise colors

- 20W sound with OTS Lite system and voice amplifier

- Ultra-slim design blends perfectly into the wall

- Tizen system with Alexa and Google voice control