The Enve Fray is the US brand’s debut all-road bike. It joins the Custom Road (the key is in the name), the MOG (eats gravel for breakfast) and the Melee (a race-bred road bike) to round out Enve’s offering, sealing its reputation as not just a stellar manufacturer of components and wheels, but a full-blown bike brand in its own right.

“The Fray is the bike we take home on the weekends and when we travel to ride. Outside of pure gravel events or road races, the Fray is always the ‘right’ bike,” explained Jake Pantone, VP of Product and Brand, at the bike’s launch.

What’s interesting about the Enve Fray is that it inherits some of the MOG’s design details, including its innovative under-bottle-mount storage (the ENVE Cargo Bay), which is large enough to stow a mid-ride snack or a light, pack-down jacket. But it’s not just the MOG that informed the design of the Fray. The new bike borrows tube shapes from its fast asphalt cousin, the Melee, and takes off for new terrain with the addition of an all-new fork design. As is standard for all ENVE frame models, the Fray’s hoses and wires are neatly hidden away courtesy of Enve’s IN-Route System.

Tire-wise, the Fray is optimized for 31 to 35 mm tires, with a maximum clearance of up to 40 mm.

Naturally, the Enve Fray is a carbon fibre all-road bike, with the Utah-based brand opting to blend medium, high, and super-high modulus uni-directional carbon fibers. And like the MOG and Melee, the Fray comes in a generous breadth of sizes, from 47 to 60 cm, with four fork rake options that allow the smallest and largest sizes to receive size-appropriate trail numbers.

The Fray is available as a ‘Chassis’, which includes the frame, fork, headset, handlebar, stem, and seatpost. The bar, stem and seatpost are selected à la carte to ensure a customized fit.