Charm turns repeat purchases into a loyalty and rewards program customers can see. Shoppers earn points and redeem them for discounts, free shipping, free products, or store credit. Add VIP tiers, referrals, and birthday perks to drive repeat orders, plus paid memberships for recurring perks. Customers see loyalty content in your storefront widget, at checkout, on the thank-you page, and in a customer account Loyalty Hub. Manage points, rewards, tiers, emails, and eligibility rules natively.