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Selling Today helps students understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help students develop an ethical, customer-centered mindset.
With new discussions, scenarios and videos, the 15th Edition prepares students to succeed as members of a new generation of sales professionals.
Ships within 48 hours · Estimated delivery Jun 22 - Jun 27
US$40
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