charles easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring automation flows based on consumer specific events in a personalized manner. It supports them to stay GDPR-compliant and also integrates with select CRM, service and shop systems to leverage data from other channels for their omnichannel strategy.