Our NAIDOC Week 2026 collection features our talented collaborating artists' reflection on and response to this year's theme ‘50 Years of Deadly’.

Gabrielle Bruce’s artwork, meaning Strong Journey, pays tribute to the strength and leadership of the NAIDOC movement. Through her detailed style, she honours those who have carried it from its beginnings to the leaders of today, sharing a “story of a movement that never rests, honouring the collective power of those walking together.”

Get ready to ditch the boring basics. Our premium Lanyard adds bold colour and meaning to your daily essentials. Soft against your neck, strong where it counts, and designed with a quick-release buckle for easy access plus safety-release strap for peace of mind, it fits seamlessly into your routine. Perfect for gifting to colleagues, kitting out your whole team, or simply treating yourself to a pop of personality. 

More than just a practical accessory, each design tells a story through authentic First Nations artwork. Discover the meaning behind this piece through the artwork story below.

Reasons to Love
Product: Premium Lanyard
Measurement: Total length 57cm (42cm drop, 15cm buckle and clip)
Material: Polyester, metal clip, vegan leather.
Features: Full-colour sublimated print. Strong and sturdy design. Detachable, secure heavy-duty clip for ID, passes, keys. Breakaway safely strap around the neck. Available in single and multi-packs.
Washing: Cold hand wash. Lay flat to dry.
Artwork: Moorditj Koorliny (Strong Journey)
Artist: Gabrielle Bruce

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Matching: Explore our wide range of apparel and accessories to match you whole look.
Can I wear this? Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.